Building Master Mind Alliance with your Customer

July 6th, 2011 by

I just finished watching the second Napoleon Hill, Think and Grow Rich video called “Mastermind Principles”. The concept of the video is very simple: if you want to achieve success you need to formulate a partnership with a person in your family and your business on where you are going to be in the next 3 years, what you are going to be doing and how you are going to get there. Supporting the concept of a master mind alliance, below are two quotes from business leaders who explain their success is predicated in forming a master mind alliance within the companies that they are leading.

“The real role of the president is to be very clear and facilitate the development of the mission of the business. What does that mean for the next 3, 7, 10 years?” Nicola Kettlitz President Coca-Cola Canada

“Early in my career I realized that no organization could be successful without achieving alignment. Alignment is that condition where there is commonality of understanding, intent, action and accountability on several fronts. On vision, strategy, goals and on objectives….and on measures, roles and accountabilities.” Gwyn Morgan, Former President & Chief Executive Officer, EnCana Corporation

Having worked for large companies I have often heard the complaint that marketing and sales are not aligned with customer requirements. Now in my consulting career I see small companies that started successful businesses by aligning a product or service with a customer requirement, but as they add new products they start to lose that alignment with the customer because they start think they know more than the customer on what products are required by the customer.

I agree with Napoleon Hill that if want to be successful you need to have personal alignment with your family on your business goals; you also need have marketing, sales and operations aligned so they are working together on your business goals. One Master Mind alliance that Napoleon Hill did not mention is the alliance that needs to be formed with your customers – there has to be an agreement with your customers that you are creating value.

“An alliance is an agreement between two or more parties, made in order to advance common goals and to secure common interests.”

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