Business Transformation Requires Knowledge Sharing and Communication

November 7th, 2011 by

I attended a Calgary Economic Development event focusing on Calgary’s Plan for Resiliency, a very interesting topic and initiative taken on by Mike Fotheringham, Research Manager for Calgary Economic Development, and Brenna Atnikov, Program Manager for Thrive. Prior to the session I had the pleasure of having a conversation with a VP of a local commercial contractor and we got on the topic of the challenges they face in attracting new people to the construction industry. We also spoke about the difficulty they face when they do hire a younger person and getting that person engaged and productive.

Two of the challenges he identified is getting access to a skilled workforce and adapting to the communication requirements of a younger workforce. Companies are being required to execute a “Business Transformation” driven by a “Workforce Transformation” and “Communication Transformation”. Listed below is a definition of “Business Transformation”.

“Business transformation is a key executive management initiative that attempts to align an organization’s initiatives relating to people, process and technology more closely with its business strategy and vision. The initiative aims to support and help innovate new business strategies and to meet long-term objectives.”

One of the key aspects of a workforce transformation requires a company to build skills within its new workforce. To address the need for skill development, companies need to build a knowledge base where users can easily create and manage content, known as articles, and quickly find and view the articles they need. Users are needed to write, edit, publish, and archive articles using the Articles Management or find and view published articles. Users need to be able to rate articles on a scale of 1 to 5 stars and view the average rating for an article.

A younger workforce is driving a need for a communication transformation; companies need to embrace mobility and social communications. Companies need to build an environment where the users can create and view profiles, post on their feed, and join groups. All of this social behavior must be integrated with mobility allowing employees to receive updates about the people and records you follow and your groups, view and create posts and comments, post photos from your device, find and follow people in your organization, and find and join groups in your organization.

One of the hardest things to understand is this type of investment in knowledge sharing and communications is not a straight line to revenue growth; it is an investment into your most valuable resource – your people.

http://en.wikipedia.org/wiki/Business_transformation
http://www.calgaryeconomicdevelopment.com/
http://en.wikipedia.org/wiki/Skill
SalesForce Chatter
http://youtu.be/jJgZpMkAKqE
SalesForce Knowledge
http://youtu.be/KcOm0TNvKBA

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