By Pat Hinds
Hard to believe that Pac-Man turned 30 this month; I was 13 when Pac-Man first came to a “video arcade” close to my home. I can remember playing the game (I would like to say for hours, but I was not that good), with the Pac-Man music playing in the background and feeling the pressure of trying to collect all the dots. I found an article called, “Pac-Man Turns 30, From arcade to iPhone, our favorite dot gobbler just won’t slow down” by Levi Buchanan that did a nice job explaining the attraction to Pac-Man.
“Pac-Man is about the balance between risk and reaction. Instead of waiting for something to happen or for an enemy to let down their defenses, you must always move forward in Pac-Man. Even in retreat from an oncoming ghost, you remain on the move and need to make constant choices. And so you must find a groove – a zen, if you will – if you want to survive to the next screen. But that groove is not reactionary, as you must constantly press forward and gobble those dots, taking a risk at every intersection. Of course, the ultimate risk is when you turn the tables on your aggressors by eating a power pellet. Now it’s fight or flight. Do you take it to the ghosts for bonus points? Or use this increasingly short reprieve to mop up errant dots or nab a fruit?”
After 16 years of professional selling I can draw a correlation between Pac-Man and sales2.0. When I am making my sales calls I feel like Pac-Man and the power pellets represent customers calls. The fruit represents closed deals and the ghosts are the dreaded competition always trying to stop me from making sales. The game has changed over the last 16 years, the fruit is harder to find and there are more ghosts to avoid while looking for fruit. As a result, I super charge Pac-Man with sales 2.0 best practices and tools.
Before I head out to collect fruit I study the map of were the fruit is located and I put all this information into my CRM and if I make any mistakes I document them in the CRM and study them before I start the next game. My ability to eat power pellets has increased since I started using tools like InsideView, Jigsaw and LinkedIn. My preparation in knowing the location of fruit before start eating power pellets turns my competition blue with envy and allows me to eat them for lunch.
I am not saying I have perfected the game of Pac-Man, but I am a lot closer to find the last stage – maze 255 – in hopes of seeing Pac-Man roll over to the elusive kill screen.
Topics: Business Intelligence