By Pat Hinds,
CRM magazine, the industry’s leading publication, announced the winners of its 2010 CRM Market Awards in conjunction with the magazine’s CRMEvolution 2010 conference and SalesForce won Enterprise Suite CRM, Mid-market Suite CRM, Small-Business Suite CRMof the year. Recently Forbes ran an article on its annual collection of rising phenoms that reveals who – and what – is succeeding even in a stagnant economy and SalesForce.com is ranked #4 out of a list of 100.
When I read these articles about SalesForce.com and was feeling good about my choice of partners, it made me reflect on some of the companies that I considered partnering with in the past and never did. As a professional sales person you are often approached by people who have chosen to represent products that use multi-level marketing as the primary distribution channel.
“Multi-level marketing (MLM) structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down-line of distributors and a hierarchy of multiple levels of compensation.”
When I was approached by these MLM companies I would tell the distributors that I was interested with one stipulation: I use the product for six months and if I like the products I would join the program. In every case the person I was working with stopped calling on me; if I was not interested in setting up my own MLM program immediately they moved on to the next prospect.
In the case of SalesForce I used the product for two years prior to committing POIMto becoming a certified partner. It does not surprise me to see SalesForce winning these awards and getting these accolades – in the immortal words of Victor Kiam, “I liked it so much, I bought the company!” In the case of POIM, “I liked it so much I bought into the company”.
Topics: Sales Consulting