The O in POIM stands for organize. My experiencein projects this phase takes longer than expected, but is key in building the frame work for a successful sales outsource experience. When I outsource sales I provide a guarantee that I will meet the 90 objective or I will work an additional 60 days at no cost. This guarantee is a result in the confidence in the 90 plan defined in the P stage and the ability to organize activities to support the plan. Leveraging tools like Sales Force.com and project management tools are fundamental to the O stage.