The P in POIM

November 14th, 2008 by

The P in POIM stands for planning, this stage is an extension of a companies strategy as it relates to the Energy Sector.   A company makes a hypothesis that they can translate product features to a solution that meets a requirement or need for the oil & gas industry.  The planning stage is a SWAT analyses on the product uniqueness, ideal customer, benefits, competition, sales process, lighthouse accounts and distribution as it relates to the oil & gas sector. 

The more information you can provide in the planning stage as it relates to the Oil & Gas business the quicker POIM will be able to deliver qualified leads that translate to revenue. 

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