What’s in a Name?

March 23rd, 2010 by

By Pat Hinds

Recently I was having a meeting with a customer and he was telling me about the frustrations a small company has in trying to compete for employees against larger organizations. The challenge is not only competing for talent, but the process of finding talent is also taxing on a small company. The conversation made me think of what POIM has to do to attract and retain good people.

I hope the answer to my question can be found in the “Consulting Group” part of the name of the company. When I started the company I tried several name combinations including “POIM Sales” & “POIM Sales & Marketing”; while I was trying the different name combinations I was reading about the transition that is happening with employees who want more flexibility in their work environment. I do not have a tremendous experience in the HR field; as a result, I do not have the blueprint for designing a consulting group, but listed below are few ideas I had in my head when I chose the name “POIM Consulting Group”.

Consultant (from the Latin consultare means “to discuss” from which we also derive words such as consul and counsel) is a professional who provides advice in a particular area of expertise such as management, accountancy, the environment, entertainment, technology, law (tax law, in particular), human resources, marketing, food production, medicine, finance, life management, economics, public affairs, communication, engineering, sound system design, graphic design, or waste management.

Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus.

Labour Market Flexibility used as a method to enable workers to ‘adjust working life and working hours to their own preferences and to other activities. As companies adapt to business cycles and facilitate their needs through the use of labour market flexibility strategies, workers adapt to their life cycles and their needs through it.

Job Sharing is an employment arrangement where typically two people are retained on a part-time or reduced-time basis to perform a job normally fulfilled by one person working full-time.

Telecommuting, e-commuting, e-work, telework, working from home (WFH), or working at home (WAH) is a work arrangement in which employees enjoy flexibility in working location and hours. In other words, the daily commute to a central place of work is replaced by telecommunication links. Many work from home, while others, occasionally also referred to as nomad workers or web commuters utilize mobile telecommunications technology to work from coffee shops or myriad other locations.

Telework is a broader term, referring to substituting telecommunications for any form of work-related travel, thereby eliminating the distance restrictions of telecommuting. All telecommuters are teleworkers but not all teleworkers are telecommuters. A frequently repeated motto is that “work is something you do, not something you travel to”.[2] A successful telecommuting program requires a management style which is based on results and not on close scrutiny of individual employees.

I know this will not be attractive to all potential employees, but I feel this will be a key difference between POIM and the majority of companies that choose the traditional 9 to 5 work environment.


Topics: Business Intelligence